You know, by the time you create the event or program graphic for video, web, print, and then write the copy for all those places, and then push the info out through email marketing, facebook page, twitter, church bulletin, website, and on, and on...you are tired of tweaking for each individual point of communication.
Find ways to simplify.
One step we have taken has been to link our Facebook page with our Twitter account using the Twitter app on Facebook. We don't have a huge Twitter following (actually, it is tiny), but we anticipate more in the future and want to be ready. Linking the two has streamlined at least that one aspect of communications for us. We find that people use one or the other (FB or Tw) and not normally both, so we don't worry that it is not unique content at this point.
If our Twitter following grows and changes, we might adjust, but right now FB is more productive!
What have you done to streamline?
Posted via email from Cooper-ation | resourcing for ministry
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