Wednesday, September 2, 2009

Facebook - Group vs. Page? Part 2

When to use a group?  When to use a page?

If you are using Facebook to supplement your ministry communication, here are some suggestions.

When to use a "page"

Use a "page" for your church or ministry.  The previous post about this issue explains the reasoning for this. (Facebook - Group vs. Page?)

If your church/ministry is large, you may consider using a "page" for major sub-ministries such as children, youth, etc. But only for MAJOR ministries.  Separate "pages" either double the necessary communication (posting to all ministry pages) or they divorce ministry communication from the main identity (children's info only posted on the children's page, for example). I am a fan of as much unified communication as possible.  Even though not everyone has kids, it is sometime beneficial for the congregation to see what is going on in the greater ministry of the church.

When to use a "group"

Use a "group" with all smaller sub-ministries.  Sunday school classes, small groups, men's groups, women's groups, service oriented ministries, etc.  In a small church, I would recommend a group even for things like children and youth.  Groups are more "grass-roots" oriented and pages are more "institutionally" oriented.  In a smaller church, the informal element can be stronger.  

If you have other thoughts, feel free to leave a comment.

Jason

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